Soar / Brand Book & Collateral:

In crafting the logo and brand style guide for Soar dispensaries, we considered various mediums and case uses for the brand while creating specific guides for each. Prioritizing adaptability for print, outdoor signage, social media, and traditional promotions, while providing comprehensive guidance for future use across diverse platforms. Individual sub-categories within the umbrella of the brand were also created and photographed for e-commerce.